I was commissioned by Pinkcloud to design their brand identity. Pinkcloud is a children’s clothing brand which represents the bonds and memories of childhood. After various iterations and sketches, we agreed on the idea to use pink (French – pinque) as one kind of a sailing ship and clouds as the main brand elements. We omitted the use of colour pink since the brand not wanted to be perceived as a girls’ brand.

Client: Pinkcloud
Industry: Clothing / Retail  
Expertise: Graphic Design, Brand Identity
Year: 2013